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Your customer's AC just died. They asked AI who to call. Was it you?

When an AC breaks in July, customers don't browse — they ask ChatGPT, Siri, or Google's AI for the fastest fix. We check whether these tools know your business exists, whether search engines can read your site, and whether a customer can actually reach you when it matters.

The way customers find HVAC companies is changing.

Customers still Google you, but now they also ask AI for recommendations. These tools don't show ads or listings. They pick a handful of companies and recommend them by name. If yours isn't one of them, you never had a chance — and in HVAC, the window to win that call is minutes, not days.

6 in 10

Google searches now show an AI answer before traditional results. If your business isn't in that answer, you're invisible to the majority of searches.

What's costing you customers right now

AI tools name your competitors, not you

We tested 746 AI queries for HVAC services across Florida. 73.6% of the time, AI tools recommended a specific company by name. If your business isn't in those answers, customers are calling whoever AI picked instead.

HVAC has the worst AI fragmentation of any industry we've tested

96.9% of HVAC companies appeared on only one of five AI platforms. ChatGPT, Google AI, Perplexity, Claude, and Gemini each surface different names. Being visible on one means you're invisible on the other four.

Google's AI Overview barely triggers for HVAC

Google's AI Overview only activated 12% of the time for HVAC queries. When it does trigger, it pulls from a narrow set of sources. If your business isn't in those sources, you're excluded from the result entirely.

Directories are driving recommendations — not your website

Angi was the citation source behind 24.2% of AI recommendations for HVAC companies. If your Angi listing is incomplete, outdated, or missing, AI tools are skipping your business and recommending whoever has better directory presence.

74%

of AI queries named a specific HVAC company

97%

of HVAC companies appeared on only 1 AI platform

0%

appeared on all five AI platforms

746

AI queries tested across Florida

What happens when someone asks AI

We asked: “emergency AC repair near me

ChatGPT

Recommended 3 HVAC companies by name, pulling from review sites and directory listings. Companies without strong directory presence were not mentioned.

Google AI

Only triggered 12% of the time for HVAC queries. When it did, it pulled from Google Business Profile data and top-ranked local pages.

Perplexity

Cited Angi and Yelp listings heavily. HVAC companies not appearing on these directories were invisible in results.

How it works

Step 01

Fill out the intake

90 seconds. Your business info, service types, market, and goals. We ask the right questions so nothing gets missed.

Step 02

We run the diagnostic

Your visibility gets audited across 3 layers and 21 checkpoints: AI search presence, Google Business Profile, reviews, content, machine readability, and conversion paths. You get a single Vitals Score.

Step 03

You get the report

A prioritized action plan, ranked by impact. Not vague recommendations: specific fixes with exactly what to do, in what order, and why it matters for your business.

Step 04

We execute (if you want)

Most businesses need someone to actually do the work. We offer a 90-day sprint that implements everything in the report and builds a content engine that compounds.

21 checkpoints. 3 layers. Zero guesswork.

We audit your HVAC business across 3 layers and 21 checkpoints. Here's what we check.

Layer 1: AI Visibility & Search Presence

🤖

AI Visibility & LLM Readiness

We ask ChatGPT, Claude, Perplexity, and Google's AI to recommend a business like yours. If they don't say your name, we show you why and how to fix it.

📂

Categories & Attributes

Google only shows your business for what your categories say you do. We compare yours to competitors and find what's wrong or missing.

📄

Business Description

750 characters to convince someone to call you. Most businesses waste it. We show you what top competitors say and help you say it better.

🔧

Services Section

If someone searches for a specific service you offer and it's not listed on your profile, Google won't match you. We find the gaps.

Review Volume & Velocity

We don't just count reviews. We compare how fast you're getting new ones vs. competitors and tell you exactly how many you need per month.

📊

Review Gap to Leader

We tell you exactly how many reviews separate you from the #1 competitor in your area and how long it'll take to catch them.

💬

Review Quality & Sentiment

The words in your reviews affect where you rank. We analyze what customers mention and whether it's helping or hurting you.

↩️

Review Responses

Every reply is a chance to add keywords Google notices. We check if you're responding and show you how to do it strategically.

📝

GBP Posts & Activity

Google lets you post updates, offers, and tips directly on your profile. Almost nobody does it. We show you how to use it to stay ahead.

📸

Photos

Businesses with photos get 42% more requests for directions. We compare your photos to competitors and tell you exactly what to add.

Layer 2: Machine Readability

🏗️

Structured Data & Schema

We check whether your website gives Google and AI the structured info they need to understand what you do, where you do it, and what customers think of you.

📋

Service Clarity

Are your services listed in a way machines can read, or buried in paragraph text? Structured services get matched to searches. Paragraphs don't.

📍

Service Area Definition

We check whether your service areas are defined in a format that Google and AI tools can parse and match to searcher locations.

🔗

NAP Consistency

Your name, address, and phone number need to match everywhere. We check your GBP, website, and top directories for mismatches.

🗺️

Sitemap & Crawlability

If search engines can't find your pages, they can't rank them. We check your XML sitemap and make sure key pages are discoverable.

🏠

Site Structure

Can a visitor get from your homepage to any service page in two clicks? We check the paths that matter for both humans and search engines.

💲

Pricing Accessibility

When AI tools look for pricing info, can they find yours? Accessible pricing builds trust with both customers and algorithms.

Layer 3: Conversion Path

📅

Booking & Scheduling

Can a customer book or schedule from your website without friction? We test whether your booking link is accessible and functional.

📱

Click-to-Call

On mobile, calling you should take one tap. We check whether your phone number is clickable and prominent on every page.

🔄

End-to-End Path

From service page to contact form, there should be no dead ends. We walk the full path a customer takes and flag every gap.

🤝

AI Agent Compatibility

We check whether an AI assistant could actually contact you or book a service on a customer's behalf, or if something on your site blocks it.

Pricing

Whether you want to know where you stand or need someone to fix it, we have a plan for your business.

The Diagnostic

$247one-time

Know exactly where you stand and what to fix.

  • 3-layer, 21-checkpoint audit (Google + AI visibility)
  • Vitals Score with sub-scores per layer
  • Competitive analysis (3-4 local competitors)
  • AI search test across ChatGPT, Claude, Perplexity, and Google AI
  • Prioritized action plan ranked by impact
  • 30-minute walkthrough call
  • Delivered within 48 hours
Most Popular

90-Day Sprint

$997/mo for 3 months

We do the work. You get the results.

  • Everything in The Diagnostic
  • Full GBP optimization (categories, attributes, services, description)
  • Review intelligence, response templates, and acquisition system
  • 2-3 GBP posts per week (16-24 total, we write them)
  • Photo strategy with smartphone-friendly shot list
  • Link building: 5-10 high-relevance backlinks
  • Evergreen authority content piece published for you
  • Day 90 re-diagnostic with before/after comparison
  • Layer 2 and Layer 3 fixes? We connect you with vetted specialists

Ongoing

$497/month

Keep the momentum after your Sprint.

  • Monthly content calendar (8 posts, we write them)
  • Review monitoring and response management
  • Monthly competitive monitoring
  • Quarterly re-diagnostic with updated Vitals Score
  • Citation management and cleanup

Questions

Not ready for the full diagnostic? Start here.

Download our free guide: AI in 5 Minutes. Learn how Siri, ChatGPT, and Google’s AI decide which businesses to recommend, and 3 things you can check about yours right now.

Find out if AI recommends your HVAC business.

HVAC research and insights

Research Study

Florida HVAC AI Visibility Study

April 2026

Original Research

3,468 AI Queries, 5 Industries, 1 Pattern: Every Platform Recommends Someone Different

2026-04-05

AI Visibility

We Asked AI for an HVAC Company in Mandeville. It Recommended a 1.7-Star Franchise.

2026-04-01

Original Research

We Asked AI About 600 Local Service Businesses. Here’s What It Said.

2026-04-01